Think your intellectual property is safe? A great blog post and some insight on a very hot topic today.
Recently I had an experience that taught me a lot about protecting myself and my business, and that I thought might help you as well.
For years now, I’ve regularly shared my proprietary intellectual property for free online. I post slideshows, record videos and write blog posts with stories and advice for small business owners, all with the ultimate goal of delivering lots of value to generate exposure and drive referrals.
I have often been asked “how do you prevent people from stealing your content?” And I’ve always answered the question by referring to one of my favorite fables. The way I see it, I’m like the goose that lays golden eggs: you can steal my “golden eggs” (AKA – my ideas, content and stories), but at the end of the day, I’m always one step ahead, producing more. In other words, you can take my content, but you can’t…
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